selling concept

selling concept
selling concept selling concept concept

* * *

selling concept UK US noun (also sales concept) MARKETING
[C] an idea about how to sell a product: »

The selling concept was to change the window display every week.

[S] the idea that a company should sell the products that they have already produced rather than creating and selling new products that customers might want
Compare THE MARKETING CONCEPT(Cf. ↑the marketing concept), THE PRODUCTION CONCEPT(Cf. ↑the production concept)

Financial and business terms. 2012.

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